The Cycle Initiative
“I support the cycle because it represents health, happiness, and community to me which is what cycling is to me. I cycle for transportation and exercise but also because I love the experience, freedom and the new places it takes me. Sharing my love for cycling has created a really cool bicycle community with my friends like Annie, Katrina and others who also ride.” –Heather
An initiative inspired by: Ignite. Excite. Empower.
“I’m on my cycle,” the edgy lead in tagline of the Cycle Initiative, has nothing to do with bicycles and everything to do with women!
A woman’s cycle has been heavily stigmatized; for that reason, our team intends to redefine what the “cycle” means.
The “cycle” represents the strength, resilience, ambition, and drive that women must possess to tackle their passions.
Their cycle distinguishes them, separates them, and makes them the stronger species: women get things done!
The Cycle Initiative recognizes women of all shapes, sizes, colors, and ages; from all personal and professional backgrounds, doing what they do best, what impassions them, and acknowledging their unique contributions.
Therefore, the true beauty of the “cycle” is that it means something different to everyone.
“I’m on my cycle”:
- To be a stay- at- home mom and raise well adjusted children.
- To educate
- To motivate
- To create
- To learn
- To lead
- “I’m on my cycle” represents whatever empowers individual women!
Wearing the shirt, sharing the stories, talking about the Cycle Initiative will change what the cycle means forever.
"Support the cycle"
It’s easy as 1, 2 and 3.
- Buy it.
- Wear it.
- Share it.
Wear your shirt, take a photo, and share it with us via Facebook and Instagram - encourage others to join you!
@igniteexciteempower
#thecycleinitiative
#imonmycycle
#supportthecycle
Remember: Always be cycling!
